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The campaign of political parties for regional elections in 2016
Baierl, Tomáš ; Shavit, Anna (advisor) ; Jüptner, Petr (referee)
This thesis is dedicated to political campaigns in Central Bohemian Region and Liberec Region during regional elections what took place 7th and 8th of October 2016. Both of these regions were chosen as a sample which represents both nationwide parties but also local parties. The author processed vast amount of data, what was lately analyzed and compared. For the research was used content analysis, which enables to code clearly the entering data. Among the examined data were the election formations' election programs, candidate lists (respectively, the amount of local candidates within those candidate lists), election formations' propagation on the social medium Facebook, and a usage of a printed media during the campaign (respectively, how successful was the campaign communication and how different election formations used advertising). This diploma thesis is primarily based on second-order elections. Based on relevant literature were identified several contact points within the campaigns characteristic for this kind of elections. Thanks to a number of research questions, this diploma thesis answers the main aim, which is, if those election formations approached those elections as the second-order elections.
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The Election Campaigning and 2016 Regional Election in the Czech Republic
Huňady, Martin ; Švec, Kamil (advisor) ; Jüptner, Petr (referee)
This thesis analyzes the election campaigns of six parties and movements (ANO 2011, ČSSD, TOP 09, ODS, KSČM, KDU-CSL) and one coalition (SPD-SPO). The aim of the diploma thesis is to analyze the election campaigns before the regional councils, which took place on 7.10. - 8.10.2016. In terms of methodology, qualitative research was applied in the diploma thesis. The first part of the thesis focuses on political marketing, which was used in the regional elections in 2016. The second part of the thesis deals with the campaigns of five parties of one movement and one coalition. Political parties have used various forms of political marketing in their campaigns. Elections to regional assemblies did not have one crucial topic to unify the entire political spectrum. Not even within the opposition was a single unifying theme linking the opposition against the government. Each political party chose its sub-theme. All parties had a centralized campaign. CSSD, KDU-ČSL and TOP 09 had a centralized campaign in part. Political party budgets ranged from 16 to 111 million. The least invested in the SPD-SPO coalition and most of the hnutí ANO 2011.
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Political Marketing of the Political Party ANO 2011 in the Regional and Senate elections 2016: A Case Study of Pardubice Region
Luzar, Lukáš ; Švec, Kamil (advisor) ; Shavit, Anna (referee)
yužití politického marketingu na regionální a senátní o využití vybraných nástrojů politického jejich podobě a způsobu fungování během regionálních a senátních voleb v roce 2016. důrazem na odlišnosti. Podoba politického marketingu a způsob jeho fungování se do značné tohoto důvodu obsahuje práce srovnání volebních systémů do krajských zastupitelstev a Senátu Parlamentu České republiky. Stěžejní část práce představuje praktická část, která srovnává podobu, průběh a způsob fungování vybraných aspektů politického marketingu v rámci volebních kampaní během krajských a senátních voleb. Práce se zaměřuje zejména na specifika odlišných volebních kampaní, které jsou realizovány ostoru a čase, avšak při příležitosti odlišných druhů
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The campaign of political parties for regional elections in 2016
Baierl, Tomáš ; Shavit, Anna (advisor) ; Jüptner, Petr (referee)
This thesis is dedicated to political campaigns in Central Bohemian Region and Liberec Region during regional elections what took place 7th and 8th of October 2016. Both of these regions were chosen as a sample which represents both nationwide parties but also local parties. The author processed vast amount of data, what was lately analyzed and compared. For the research was used content analysis, which enables to code clearly the entering data. Among the examined data were the election formations' election programs, candidate lists (respectively, the amount of local candidates within those candidate lists), election formations' propagation on the social medium Facebook, and a usage of a printed media during the campaign (respectively, how successful was the campaign communication and how different election formations used advertising). This diploma thesis is primarily based on second-order elections. Based on relevant literature were identified several contact points within the campaigns characteristic for this kind of elections. Thanks to a number of research questions, this diploma thesis answers the main aim, which is, if those election formations approached those elections as the second-order elections.
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Regional Parties in the Political System of the Czech Republic
Chlupáč, Zdeněk ; Jüptner, Petr (advisor) ; Švec, Kamil (referee)
Czech party system can be described as relatively young compared to other, especially western European party systems. However in these days we can identify a number of regional parties inside it. This work answers the question how we can accurately identify which political entities belong to the group of regional parties in the context of the Czech Republic and which not. Likewise, it brings analysis of the position of these kinds of formations in the Czech political system. The theoretical part deals with the definition of "regional party". It brings several different theoretical approaches, which deal with the definition of that term, and then examines the application of the definition of regional parties to the case of the Czech Republic. In the analytical part, which is a case study, there is defined circuit of Czech regional parties. After that it is presented comprehensive analysis of these subjects on base of official documents of these parties, such as their articles of association, political program etc., as well as statistical data kept in the databases of central government authorities of the Czech Republic and interviews with members of selected regional formations. Particular attention is paid to these phenomena: the circumstances of creation of selected regional parties, as well as...
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Evaluation of the effectiveness of marketing campaigns
HOUŠKOVÁ, Šárka
The goal of the dissertation called "Evaluation of the effectiveness of marketing cam-paigns" is to describe, analyze, and with usage of Data Envelopment Analyst (DEA) to evaluate certain campaigns. The dissertation describes political election campaigns of certain political party.
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The Preferential voting of the Koalice voters in the elections for the Chamber of deputies in 2002. Never more with the KDU-ČSL into the coalition
Navrátil, Vojtěch ; Lebeda, Tomáš (advisor) ; Novák, Miroslav (referee)
Diploma thesis "The Preferential voting of the Koalice voters in the elections for the Chamber of Deputies in 2002. Never more with the KDU-ČSL into the coalition" is concerned with the preferential voting of the Koalice voters in the elections in 2002 in selected electoral districts which are The Liberec Region, The Hradec Králové Region and The Zlín Region. The thesis focuses especially on the question in how big municipalities gained the KDU-ČSL and the US-DEU canditates the highest support from voters, wheter there was a connection between the distribution of preferential votes for the KDU-ČSL candidates and theUS-DEU voters of the Koalice in 2002 with distribution of preferential votes for these parties by the Čtyřkoalice voters in the regional elections in 2000; whether the structure of municipalities, in which the Koalice voters in 2002 and the KDU-ČSL and the US voters in 1998 in the elections for the PSP ČR bestowed the highest and the lowest percentage of preferential notes, was different; whether the proportion of preferential votes for the KDU-ČSL and the US-DEU candidates was connected with a local variability of the chosen sociodemografic variables and what was the distribution of regional electoral support of the best succesful candidates in 2002. The basic level of the almost whole...
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Analysis of Coalition Behaviour of Political Parties at the Regional Level
Blížkovský, Radek ; Němec, Jan (advisor) ; Lisa, Aleš (referee)
Need to form a coalition accompanies most of legislative bodies in multi-party systems without directly-elected executive, including party system in the Czech Republic. This thesis analyses coalition building processes and coalitions formed after regional elections in 2000, 2004, 2008 and 2012. Main goal is to identify what factors, trends and party behaviour patterns affects coalitions bargaining and final form of a coalition. Secondary goal is to evaluate the stability and continuity of these factors and trends. In order to achieve these goals, diachronic and synchronous comparative analyses was used together with quantitative method of voting power measurement. Text is divided into four chapters. First chapter is devoted to discussion about American and European approach to the study of theory of coalitions. Two points of view of motivation of political parties to compete in the elections are presented: Office and Policy seeking. Second part of this chapter is focused on multi-level governance with emphasis on specifics of the coalition formation process and relationships between parliamentary and regional systems. Second chapter presents method of voting power indices. In the third chapter regional political system of Czech Republic, its organs, powers and voting system are described. Final chapter contains the analysis of coalitions and coalition bargaining. Chapter is divided into two parts; one focused on coalition formation in particular regions and second analyzes continuous and long-term factors and trends.
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Kingdom of Spain: from decentralization to an independent states? Efforts of Catalonia
Maľárová, Soňa ; Němec, Jan (advisor) ; Fleissner, Kamil (referee)
The main point of this thesis is to analyze the status of Catalonia in Spain and the relationship between them. In recent years, in European and even in the worldwide media we can read about the efforts for the Catalan independence with the aim of creating an independent Catalan state. A theoretical analysis of the formation of constitutional arrangement and its vertical structure is instrumental for getting to the heart of the matter. The twentieth century is characterized by the development of democracy and the emergence of new states. Theory of decentralization and separatism are integral parts of these processes. To elucidate the events and the incentives to the efforts for the Catalan independence from Spain is described by the acquisition of Catalan autonomy, since its establishment II. Spanish Republic. By examining political, economic and social spheres, it is clear that Catalonia will continue to seek independence and the creation of an independent state. For now, it appears appropriate to continue the dialogue with the Central Government of Spain and to find common solutions to the project in a conflict-free way. The contribution of this thesis is to clarify for the Czech and Slovak public the Catalan efforts to create an independent state. If the goals of these separatist endeavours are achieved, both the Czech Republic and Slovakia will have to express their opinion on the international recognition of the Catalonian independency.
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